Ingraining personality into a platform that smooths out the freelance lifestyle. One independent worker at a time.

The digital evolution is turning efficiency into freedom, with specialised freelancers now on demand more than ever. Work experience has been redefined and Ngrane’s managing partner, Stephen Garcia, has got a few great ideas up his sleeves regarding this evolution. Lots of ideas actually, which he will try to explain in a nutshell but always ends up being more like a TED Talk. Combining personal experience with in-depth research, he devised a new platform strategy that works as a hybrid between traditional and modern work values. We haven’t got an actual TED Talk but we talked to him about his ideas and vision for the platform with personality.

The workforce has taken the fast lane when it comes to flexibility and freelancers are officially becoming the norm. Stephen has noticed this trend first hand “There is so much more demand for new specialised skills, such as user experience designers, app developers and digital marketing experts. This new workforce is a melting pot of diverse backgrounds and skills, more high profile and attractive than ever before,” he says. As a Digital Agency, Ngrane works with both freelancers and full-time employed staff, as Stephen puts it the agency is a “crossover between the modern workforce and traditional values.”

“This new workforce is a melting pot of diverse backgrounds and skills, more high profile and attractive than ever before”

Living an autonomous and independent lifestyle does not come without a few downsides. Often freelancers miss a sense of belonging, a community and personal contact. These values, linked to traditional workforce, are lacking in many platforms, including those that pair talent with business. According to research done by JPMorgan Chase, one in six online platform workers is new every month and 50% stop within one year. Stephen tells us that a lot of this stems from the demise in human connection “Platforms should address the lack of engagement with existing workers, and recognise and meet their diverse motivation and needs. One size just does not fit all. The market is expanding rapidly with the increase of freelancers and other trends. The current platform models are lacking 3 factors that research shows are crucial for long-term success. Therefore Ngrane will focus on these 3 areas; personalisation and coaching, premium service and tools, and collaboration and community.”

“It’s in our name, Ngrane comes from ingrain, we’re in the business of creating deep-rooted relationships.”

The new hybrid model

Ngrane will become a hybrid model for the new workforce: part traditional agency and part freelance talent platform. It will bring back meaningful and long-lasting connections into the digital arena. “It’s in our name, Ngrane comes from ingrain, we’re in the business of creating deep-rooted relationships,” says Stephen. The model acts on both a physical and digital environment. The physical will build on human connections through co-working spaces such as WeWork, organising events, personal coaching and by creating a sense of comradeship between freelancers. Instead of working at home on the couch, Skyping everyone or spending your hourly rate in a busy Starbucks: a co-working space can add a little traditional comfort to your trailblazing lifestyle. Stephen goes on to tell us that, “Whilst the digital platform model will serve for efficiency in attracting, organising, developing and managing talent. Freelancers will have the space to work on their own goals, maintaining their personal freedom, without compromising on social belonging. This model will foster happiness, creativity, productivity, and social connections. Fostering even better results.”

“We are a collective of unique individuals”

Ngrane’s new model will take user experience beyond just the digital arena. What we often forget is that user experience is about much more than just being efficient, a personal connection can weigh in just as much. “We elevate the unique skills of each individual,  tailoring our service to each freelancer and giving them more room to pursue projects that inspire them and fuel them creatively,” says Stephen. Yes freelancers can have it all and Ngrane is going to make it happen.