Simplifying In-Store Insurance with a Seamless Digital Experience

Problem

Allianz needed a white-label insurance app for Media Markt to facilitate in-store insurance offerings on iPads. The goal was to create a seamless experience that maintained Media Markt’s brand identity while providing easy access to insurance options.

Solution

Ngrane developed a user-friendly app interface for Media Markt’s in-store iPads, blending Media Markt’s branding with Allianz’s expertise. The app guides customers through selecting insurance products tailored to their purchases, enhancing engagement and streamlining the insurance selection process.

Phase 1

Research and Positioning

Defined project goals through workshops and established a cohesive look and feel aligned with Media Markt’s brand.

Phase 2

Prototype Development

Created clickable prototypes to test user interactions and ensure an intuitive experience on in-store iPads.

Phase 3

Design and Customization

Refined the interface to reflect Media Markt’s aesthetic with Allianz branding elements, ensuring brand consistency.

Phase 4

Implementation and Integration

Integrated insurance offerings with CRM tools and Meta Pixel for tracking, enhancing customer engagement and data collection.

More About the Experts Behind Every Solution

David van Delden

Creative Director

David van Delden

Creative Director

Visionary creative leader who blends art and strategy to drive innovative campaigns.

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