Putting our Best Foot Forward
Transforming the Felix Flos Brand
About the project
Felix Flos is a sock company focusing on sustainability, charity, and social impact. To better reflect these values and create a more cohesive brand identity, Felix Flos partnered with Ngrane to develop a brand manifesto and redesign their website.
Together with the founders, we created a brand and website that reflects their mission, vision, and the identity of Felix Flos.
Project challenges
A cohesive brand identity
Felix Flos commits to sustainability, charity, and social impact, but their brand identity did not effectively communicate these values.
A user-friendly website
The Felix Flos website was in need of a redesign to better reflect their new brand identity and improve the user experience.
Brand promotion
Felix Flos commits to sustainability, charity, and social impact, but their brand identity did not effectively communicate these values.
Our approach
Brand Manifesto
We helped to develop a brand manifesto and select brand archetypes, colors, and messaging that better aligned with Felix Flos’ values and personality.
Design
Ngrane used wireframing, prototyping, and user testing to create a website that is visually appealing and easy to navigate.
Development
Together with Felix Flos we created a buyer persona and a content strategy to ensure that the new brand identity could effectively be communicated to customers and the wider public.
Content Strategy
Together with Felix Flos we created a buyer persona and a content strategy to ensure that the new brand identity could effectively be communicated to customers and the wider public.
A fitting brand manifesto, a website that matches the character of Felix Flos and a sound content strategy.
Meet the team
Find the right expert for your project within our community of creators.
If it's digital, we do it.
David van Delden
Mar-Claire-Berends
Rieven Martis
Want to know more about the Creative Sessions?
Our colleague David can answer your questions related to creative sessions.