Briefing

Lume approached Ngrane with a branded concept and with this create an online community platform.

Concept

A platform displaying women that write amazing content and vlogs.

Testing

After soft launching the platform we tested and interviewed a select group of the target audience.

Lume is a movement of light, empowered by women all over the world. Set out to share their passion and faith through their platform and social media, they motivate and inspire each other. With stories on what their faith means to them and giving back to the neighborhood and across the border, they spread their believe. Small and practical, but at the same time with guts and full of expectation!

The platform

This resulted in a platform that enabled Lume to publish their captivating content within a minimalistic design that integrates well with the Lume brand. The audience is easily drawn into Lume’s story and understands with just a glance what Lume is all about.

The playful mix of video and photography and the clever use of emphasized words, strengthens their mission and easily grasps the viewers’ attention.

It was important to keep the design clean and simple, for visitors to easily find their way around the website and get inspired by videos and stories and more importantly, connect with others.

With their brand and content already on point and a great collaboration from the start, we got very excited shaping Lume’s look and feel of the online platform. The result shows what you can achieve by closely working together, communicating your ideas and translating these into a digital community. The platform became a gathering place for people and content, one of interaction, but mostly one where women are inspired to be globally involved in spreading their believe while helping the society, giving a helping hand and shine the light upon others.

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